1. Why you chose the subject/logo/company?
I chose the apple logo because, first I have many apple products, such as iPhone and Macbook at home. But also because I am idolize Steve Jobs and his accomplishments. And those of Apple up until he passed away.
2. How did you animate your gif?
I created the background of the tree and orange, then duplicated that layer several times. Then I selected the apple shape on a different layer and filled it with white on the first layer so it hung from the tree. Then moved it down the next layer and filled it again and repeated the steps and moved it each layer to make it seem like it was falling and then bouncing. Then when I needed to move the tree, I would move it over slightly in the layer and then filled the shape of the apple after the tree was moved then continued this until the tree was gone and by then the apple was in the center of the frame. After that I filled in the shape of the apple in the layers and in each made it slightly bigger until it got to the desired size. Then I had the image of the apple with the bite and from that frame on, I filled in the shape of the bitten apple moving up the screen. Then I added the text once the Apple reached near the top of the frame. From then I moved it over and down and rotated the text to make it seem like it was crawling out of the Apple and rotating it slightly each frame so it got into position beneath the apple and then made it bigger and duplicated the last layer a couple times to remain on the end for a bit.
3. What were you trying to convey/ what was the message behind the animation?
One of the main messages I was trying to convey is that great ideas and companies can be brought up from the simplest things. In this case the idea of an apple morphing into that of a major tech company it shows Steve Jobs’ single idea to make a computer completely changed modern computing and later morphed to a major tech company creating much more than just computers. At the same time I was trying to convey that this symbol for the company and its success has completely changed the way we perceive the idea of an apple. For example when mentioning the word apple, we often think of the company now because of how much it surrounds us. Moreover it shows how the company advertises themselves by using the symbol of the common apple to represent their company.
4. Do you think it was successful?
I do believe I was successful at conveying the message because I showed how a single apple can be thought of in two different ways and adding a single bite will point the viewer in the direction to see the company instead of an apple. Also, I represented the simple idea of the apple now being thought of as a complex tech giant. Moreover I showed how the company changed the way we think of the word and symbol of an apple so that it advertises itself and makes us think of them whenever referring to an apple.
